On this episode, Jon Claydon, founder and CEO of Streamline Marketing (an Acceleration Partners’ company) sheds light on this issue and explains what it’s likely to mean for advertisers and their affiliate marketing programs.
Show Notes
To listen to more Outperform episodes, visit the Acceleration Partners podcast page:
https://www.accelerationpartners.com/resources/podcast/
On this episode, we discuss how brands are using Trademark Bidding and Trademark Plus within their affiliate programs to help prevent competitors from bidding on their branded keywords in paid search campaigns.
Show Notes
Quick Guide to Trademark Bidding (one-pager)
[Case Study] Increasing Revenue and Brand Control with Trademark Plus Affiliate Partnerships
On this episode, Michelle Morgan, Director of Publisher Development at Acceleration Partners, shares insights into what the future holds for affiliate partnerships and why this evolution is so valuable to brands.
Show Notes
Listen to additional Outperform episodes on our podcast page! https://www.accelerationpartners.com/resources/podcast/
On this episode, Brianna Stetson, an Account Director at Acceleration Partners, answers some frequently asked questions about affiliate marketing, the key players that make up the affiliate model and how brands measure success within their affiliate programs.
Show Notes:
On this episode you’ll learn about a growing global expansion trend in affiliate marketing that many brands are embracing. Our guest, Kevin Osborne, Sr. Vice President of Client Strategy at Acceleration Partners, talks about what brands have shared with him about this global expansion trend and why he thinks it will likely increase in 2020 and beyond.
In this episode of Outperform, you’ll hear Purple Carrot’s Marketing Project Manager, Allison Rolish, share how the plant-based meal kit company grew their business before and during the global pandemic with the help of their affiliate partners, as well as what they did to effectively keep up with the increased demand for their subscription-based service.
Show Notes:
Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resources/#podcast
On this episode, Lindsey Scerba, an Associate Director at Acceleration Partners, explains how brands are using the affiliate model to efficiently and cost-effectively test the performance of their other marketing channels, such as search and retargeting.
A precarious issue is unfolding related to affiliates – specifically Amazon Associates—who are enthusiastically attempting to join brands’ affiliate programs right now.
On this episode, Bob Glazer, Acceleration Partners’ founder and CEO and Scott Ginsberg, Vice President of Client Development at BrandCycle, share what’s happening between brands and these Amazon Associates who are looking for new brands to partner with.
Show Notes
Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resources/#podcast
In these challenging and uncertain times, we’re seeing some brands and technology platforms not treating affiliates with the respect or regard they deserve.
On this episode, Acceleration Partners’ founder and CEO, Bob Glazer and Michelle Morgan, Acceleration Partners’ Director of Publisher Development, discuss what they are seeing right now between affiliates, the brands they partner with and the affiliate technology platforms who administer payments to those publishers.
Show Notes:
Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resources/#podcast
Our guest on this episode, Veronica Gauthier, Senior Director of Key Accounts at Acceleration Partners, explains why it’s so important for universities to be including the affiliate model in their marketing and business course curriculum and the value that will offer to students and the business industry as a whole.
Hear more Outperform episodes at https://www.accelerationpartners.com/resources/#podcast.
Brands hire partner marketing agencies for a variety of reasons, but most all want the same thing—solid performance from their partner program.
In this Outperform episode we discuss what’s needed for a strong client-agency relationship and what helps a partner marketing agency drive the best performance for a brand.
Show Notes
Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/
In this Outperform episode we discuss what the term “Partner Marketing” means to most brands, why and how the term is changing and what the future holds for this evolving marketing channel.
Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/.
Josh Lapidus, Manager of Paid Media Strategy and Performance Partnerships at Home Depot, joins us on Outperform to discuss how the concept of “partnerships” has evolved over the last few years and how brands like Home Depot are identifying new types of partnerships, testing campaigns with them and how these types of partners tend to differ from “traditional” affiliate relationships.
Show Notes
Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/.
In this episode we discuss loyalty partners and explore what they do, how they add value to brands and what makes these marketing partners unique.
Show Notes
Tune in to more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/.
In this episode, we unpack what CPA means in the world of affiliate marketing and why affiliate partnerships typically result in one of the lowest CPA marketing options for brands.
Show Notes:
Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/.
In this episode of Outperform we discuss return on ad spend (ROAS), its role within affiliate marketing and why affiliate’s CPA model tends to equate to a higher ROAS.
Show Notes:
Hear more affiliate marketing industry insights on our Outperform podcast at https://www.accelerationpartners.com/resource-center/our-podcasts/.
In this episode of Outperform we discuss customer lifetime value in affiliate marketing and what brands -- especially those with subscription or reoccurring services -- need to do to effectively maximize that performance element in their affiliate programs.
In this episode you'll learn:
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
On this episode of Outperform, Joelle Hargadine, Senior Account Manager at Acceleration Partners, shares her simple and insightful role categorizations for three different types of client contacts and what each role type needs to get the most out of their affiliate program management agency partnership.
Show Notes
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
On this episode of Outperform, Acceleration Partners’ Senior Director of Performance Partnerships, Alison Chew, shares insider insights about:
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
Aron Ain is the chief executive officer of Kronos and author of WorkInspired: How to Build an Organization Where Everyone Loves to Work.
His book chronicles the Kronos employee engagement journey and imparts lessons Ain has learned for senior leaders, HR professionals, and people managers to turn employee engagement into a strategic weapon.
Aron joined us on Outperform to discuss:
Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to Fortune 500 companies.
She spent ten years at Gartner, the world's leading IT research and advisory firm. Bova's cutting-edge insights have helped Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, VMWare, AT&T, Salesforce, Dell, Amazon-AWS and other prominent technology companies expand their market share and grow their revenues.
She’s also the author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, a Wall Street Journal bestseller that reveals ten growth paths — from creating an inspiring customer experience to disrupting business as usual.
James Clear is an American author, entrepreneur and photographer. On his personal website, JamesClear.com, he writes about habits and human potential. James is also the author of Atomic Habits.
Show Notes
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
Our guest, Alex Hutchinson, is a National Magazine Award-winning journalist. He writes mostly about science and endurance sports and is also currently a contributing editor at Outside, a columnist at the Globe and Mail, and a senior editor at Canadian Running.
His latest book, ENDURE: Mind, Body, and the Curiously Elastic Limits of Human Performance is an exploration of the science (and mysteries) of endurance.
Alex is also an avid runner and was previously a Runner's World columnist and contributing editor at Popular Mechanics.
Garrett Gunderson is the founder of Wealth Factory, a company that provides personal financial education, guidance and family legacy programs for entrepreneurs, professionals and small business owners.
He is also the New York Times bestselling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity.
Show Notes
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
Jay Baer, founder and President of Convince & Convert, joined us on the Outperform podcast to discuss the past, present and future of digital marketing, his approach to building successful businesses and captivating customers.
Jay's advised more than 700 brands since getting started in online marketing in 1993. He is also the New York Times best-selling author of five books, including his latest, Talk Triggers.
Jay is the most retweeted person in the world among digital marketers and one of the top 3 most influential people online among CMOs and B2B Marketers. His is also an avid tequila collector and a certified BBQ judge.
Show Notes:
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.